Why asking why is so important by Simon Sinek on TEDx. From a business perspective it is more attractive and effective to sell your believes and passion instead of your products. “People buy why you do things, not what you do”. I believe his message is right on the spot here as I remember a metaphor of Roberto Verganti. It is much easier to find a girlfriend just for a weekend than the rest of your life. Many have what you need or “features”, fewer share the same believes.
